Sep
06
Rapper Rick Ross Talks New Memoir And Childhood Lessons | NBC News Now


I THINK IT’S A CHALLENGE THAT IS SIMILAR FOR ALL SORTS OF SIMILAR FOR ALL SORTS OF METHODS. METHODS.>>>HE’S KNOWN AS THE FOUNDER ER>>>HE’S KNOWN AS THE FOUNDER ER IN HIS NEW BOOK HE TOUCHES ON IN HIS NEW BOOK HE TOUCHES ON GROWING UP. GROWING UP. WE SAT DOWN WITH THE LEGENDARY WE SAT DOWN WITH THE LEGENDARY RAPPER TO GET A CLOSER LOOK AT RAPPER TO GET A CLOSER LOOK AT SOME OF THE MORE PERSONAL SOME OF THE MORE PERSONAL MOMENTS HE MENTIONS IN HIS NEW MOMENTS HE MENTIONS IN HIS NEW BOOK. BOOK.>>I’VE GOT TO SAY CONGRATS.>>I’VE GOT TO SAY CONGRATS. I JUST FINISHED YOUR MEMOIR, I JUST FINISHED YOUR MEMOIR, MAN. MAN. FIRST, HOW DOES IT FEEL TO BE FIRST, HOW DOES IT FEEL TO BE PUBLISHED AND BE AN AUTHOR? PUBLISHED AND BE AN AUTHOR?>>IT’S MOST DEFINITELY>>IT’S MOST DEFINITELY SOMETHING THAT I’M PROUD OF. SOMETHING THAT I’M PROUD OF. PUT A LOT OF WORK INTO IT. PUT A LOT OF WORK INTO IT. SHOUT OUT TO MY PARTNER WHO SHOUT OUT TO MY PARTNER WHO ACTUALLY WROTE IT AND PUT ACTUALLY WROTE IT AND PUT TOGETHER ALL THE VISION, IDEAS. TOGETHER ALL THE VISION, IDEAS.>>WHAT WAS THE PROCESS?>>WHAT WAS THE PROCESS? DID HE KIND OF SIT YOU DOWN ON A DID HE KIND OF SIT YOU DOWN ON A COUCH AND INTERVIEW YOU? COUCH AND INTERVIEW YOU? DID YOU COME AT HIM WITH A DID YOU COME AT HIM WITH A COLLECTION OF STORIES THAT YOU COLLECTION OF STORIES THAT YOU WANTED TO — WANTED TO –>>NO.>>NO. IT WAS MORE LIKE HE WAS A IT WAS MORE LIKE HE WAS A BACKPACK. BACKPACK. HE WAS ON MY BACK. HE WAS ON MY BACK. HE ACTUALLY WENT BACK TO WHERE HE ACTUALLY WENT BACK TO WHERE WE WAS FROM. WE WAS FROM. GOT TO RIDE THROUGH MIAMI, GOT GOT TO RIDE THROUGH MIAMI, GOT TO MEET EVERYBODY THAT’S STILL TO MEET EVERYBODY THAT’S STILL HERE THAT I GREW UP WITH AND HERE THAT I GREW UP WITH AND CAME UP WITH AND GOT TO REALLY CAME UP WITH AND GOT TO REALLY EXPERIENCE SOME OF THE DIFFERENT EXPERIENCE SOME OF THE DIFFERENT THINGS. THINGS.>>THE TITLE YOU WENT WITH IS>>THE TITLE YOU WENT WITH IS “HURRICANE.” “HURRICANE.” I THINK WHEN A LOT OF PEOPLE I THINK WHEN A LOT OF PEOPLE TELL THEIR STORIES THEY START TELL THEIR STORIES THEY START OFF WITH THE SEXY PARTS OF IT OFF WITH THE SEXY PARTS OF IT AND TALK ABOUT WHEN THEY MADE IT AND TALK ABOUT WHEN THEY MADE IT AND WHAT LIFE IS LIKE NOW. AND WHAT LIFE IS LIKE NOW. FOR AT LEAST THE FIRST THIRD, FOR AT LEAST THE FIRST THIRD, MAYBE HALF OF THE BOOK, YOU TALK MAYBE HALF OF THE BOOK, YOU TALK ABOUT THE TEN YEARS YOU PUT IN ABOUT THE TEN YEARS YOU PUT IN THAT NOBODY TALKED ABOUT. THAT NOBODY TALKED ABOUT.>>HURRICANE.>>HURRICANE.>>YOU WERE WRITING FOR OTHER>>YOU WERE WRITING FOR OTHER ARTISTS, WATCHING OTHER ARTISTS ARTISTS, WATCHING OTHER ARTISTS POP OFF, MAIN GAINYBE GAINING SO POP OFF, MAIN GAINYBE GAINING SO TRACTION BUT NOT GETTING A TRACTION BUT NOT GETTING A CHANCE TO REALLY BLOW. CHANCE TO REALLY BLOW.>>THERE’S ONLY ONE WAY TO>>THERE’S ONLY ONE WAY TO REALLY DO IT, WHICH IS TO TELL REALLY DO IT, WHICH IS TO TELL YOU ABOUT THE HURRICANE, WHICH YOU ABOUT THE HURRICANE, WHICH IS THE STRUGGLE, THE HARD WORK, IS THE STRUGGLE, THE HARD WORK, THE LESSONS WE’VE LEARNED. THE LESSONS WE’VE LEARNED. ONCE WE GOT IN A POSITION OF ONCE WE GOT IN A POSITION OF PAUFL PAUFL POWER, WERE SUCCESSFUL, WE POWER, WERE SUCCESSFUL, WE WOULDN’T TAKE IT FOR GRANTED. WOULDN’T TAKE IT FOR GRANTED.>>YOU GREW UP IN THE AREA OF>>YOU GREW UP IN THE AREA OF PRESOCIAL MEDIA. PRESOCIAL MEDIA. IF HUSTLING WAS ON SOUND CLOUD IF HUSTLING WAS ON SOUND CLOUD OR INSTAGRAM — OR INSTAGRAM — ♪ ♪>>IT COULD HAVE CHANGED IN LIKE>>IT COULD HAVE CHANGED IN LIKE A WEEK. A WEEK.>>WITHOUT A DOUBT.>>WITHOUT A DOUBT. I’M HAPPY IT HAPPENED EXACTLY I’M HAPPY IT HAPPENED EXACTLY THE WAY IT DID. THE WAY IT DID. YOU KNOW WHAT I’M SAYING, I YOU KNOW WHAT I’M SAYING, I WOULDN’T CHANGE IT. WOULDN’T CHANGE IT. I’M A FAN OF SOCIAL MEDIA NOW, I’M A FAN OF SOCIAL MEDIA NOW, I’M A FAN OF WATCHING THE I’M A FAN OF WATCHING THE YOUNGSTERS HIT THEIR LICKS. YOUNGSTERS HIT THEIR LICKS. REGARDLESS OF HOW LONG I’M IN REGARDLESS OF HOW LONG I’M IN THE GAME, I’M STILL A STUDENT OF THE GAME, I’M STILL A STUDENT OF THE GAME AND A FAN OF IT. THE GAME AND A FAN OF IT. THAT’S WHAT “HURRICANE” IS THAT’S WHAT “HURRICANE” IS ABOUT. ABOUT.>>YOU TALK ABOUT YOUR ANKLE>>YOU TALK ABOUT YOUR ANKLE MONITOR GOING OFF WHEN YOU WERE MONITOR GOING OFF WHEN YOU WERE AT THE WHITE HOUSE ONE TIME WHEN AT THE WHITE HOUSE ONE TIME WHEN THEY HAD THE SUMMIT ON SOCIAL THEY HAD THE SUMMIT ON SOCIAL JUSTICE. JUSTICE.>>IT MOST DEFINITELY WAS HUMBLE>>IT MOST DEFINITELY WAS HUMBLE HUMBLING TO BE AT THE WHITE HUMBLING TO BE AT THE WHITE HOUSE. HOUSE. MY VERY FIRST ALBUM I HAD A MY VERY FIRST ALBUM I HAD A RECORD CALLED “WHITE HOUSE.” RECORD CALLED “WHITE HOUSE.” AT THE TIME I WAS OUT ON BOND AT THE TIME I WAS OUT ON BOND FIGHTING A CASE. FIGHTING A CASE. I FELT IF THAT ANKLE MONITOR I FELT IF THAT ANKLE MONITOR DIDN’T GO OFF, I WOULD HAVE DIDN’T GO OFF, I WOULD HAVE SHARED MORE WORDS ON A PERSONAL SHARED MORE WORDS ON A PERSONAL LEVEL WITH PRESIDENT OBAMA, YOU LEVEL WITH PRESIDENT OBAMA, YOU KNOW WHAT I’M SAYING. KNOW WHAT I’M SAYING. MOST DEFINITELY THAT WAS A HELL MOST DEFINITELY THAT WAS A HELL OF AN EXPERIENCE. OF AN EXPERIENCE.>>ONE HURRICANE THAT YOU KIND>>ONE HURRICANE THAT YOU KIND OF DEALT WITH AND YOU TALKED OF DEALT WITH AND YOU TALKED ABOUT IN THE BOOK IS HEALTH. ABOUT IN THE BOOK IS HEALTH. WE TALK ABOUT MULTIPLE SEIZURES WE TALK ABOUT MULTIPLE SEIZURES AND SO ON. AND SO ON. TALK ABOUT SOME CHANGES YOU MADE TALK ABOUT SOME CHANGES YOU MADE JUST IN YOUR DAY TO DAY LIFE JUST IN YOUR DAY TO DAY LIFE THAT HAS MAYBE SUBSIDED THAT THAT HAS MAYBE SUBSIDED THAT STRUGGLE WITH HEALTH. STRUGGLE WITH HEALTH.>>YOU KNOW, IT REALLY STARTED>>YOU KNOW, IT REALLY STARTED WITH REST. WITH REST. THEN OTHER THINGS, MY DIET. THEN OTHER THINGS, MY DIET. THERE CAME A TIME WHERE I REALLY THERE CAME A TIME WHERE I REALLY HAD TO MAKE THOSE CHANGES HAD TO MAKE THOSE CHANGES BECAUSE IT WAS LIFE OR DEATH AT BECAUSE IT WAS LIFE OR DEATH AT ONE POINT. ONE POINT.>>I’M SURE IF WE TOOK A TRIP>>I’M SURE IF WE TOOK A TRIP OVER TO DELL FRISCO I COULD TELL OVER TO DELL FRISCO I COULD TELL ME YOUR FAVORITE PIECES ON THE ME YOUR FAVORITE PIECES ON THE MENU. MENU. WHAT’S YOUR HEALTHY GO-TO MEAL WHAT’S YOUR HEALTHY GO-TO MEAL WHEN YOU’RE FEELING GOOD? WHEN YOU’RE FEELING GOOD?>>WHEN I’M FEELING HEALTHY, I’M>>WHEN I’M FEELING HEALTHY, I’M GOING TO GO HEAVY VEGETABLES. GOING TO GO HEAVY VEGETABLES. AS LONG AS THERE’S HEAVY AS LONG AS THERE’S HEAVY VEGETABLES. VEGETABLES. WHEN YOU’RE TRAVELING A LOT, YOU WHEN YOU’RE TRAVELING A LOT, YOU CAN’T LOCK IN ON REALLY ONE CAN’T LOCK IN ON REALLY ONE THING BECAUSE EVERY CITY YOU GO THING BECAUSE EVERY CITY YOU GO TO IS SOMETHING DIFFERENT. TO IS SOMETHING DIFFERENT.>>PROBABLY MY FAVORITE BOOK>>PROBABLY MY FAVORITE BOOK EVER IS THE ALCHEMIST. EVER IS THE ALCHEMIST. HE BELIEVES IN OMENS. HE BELIEVES IN OMENS. YOU TALK ABOUT OMENS IN THE BOOK YOU TALK ABOUT OMENS IN THE BOOK WHEN YOU WANTED TO SIGN MEEK WHEN YOU WANTED TO SIGN MEEK MILL. MILL. YOU SAID THAT YOUR SISTER SENT YOU SAID THAT YOUR SISTER SENT HIM ON A FLIGHT BUT YOU FOUND HIM ON A FLIGHT BUT YOU FOUND OUT HIS GOVERNMENT NAME WAS OUT HIS GOVERNMENT NAME WAS ROBERT WILLIAMS. ROBERT WILLIAMS. ALSO TALK ABOUT YOUR FEELING ALSO TALK ABOUT YOUR FEELING WHEN YOU SEE HE’S OFF PROBATION WHEN YOU SEE HE’S OFF PROBATION AND GOT A NEW JUDGE APPOINTED ON AND GOT A NEW JUDGE APPOINTED ON A CRIMINAL JUSTICE LEVEL FARCE A CRIMINAL JUSTICE LEVEL FARCE MEEK MILL AND HIS CASE? MEEK MILL AND HIS CASE?>>I’M STILL CELEBRATING THAT>>I’M STILL CELEBRATING THAT FOR THE BROTHER BECAUSE HE’S FOR THE BROTHER BECAUSE HE’S BEEN GOING THROUGH THAT STRUGGLE BEEN GOING THROUGH THAT STRUGGLE FROM THE VERY FIRST DAY I MET FROM THE VERY FIRST DAY I MET HIM. HIM. HE HE I KNEW HE WAS A SOLID DUDE. I KNEW HE WAS A SOLID DUDE. AND WE ALL MAKE MISTAKES BUT I AND WE ALL MAKE MISTAKES BUT I SEEN IT IN HIM THAT HIS SEEN IT IN HIM THAT HIS INTENTIONS WERE RIGHT. INTENTIONS WERE RIGHT. REGARDLESS OF WHAT HE WAS REGARDLESS OF WHAT HE WAS CHARGED WITH, I KNEW HIS CHARGED WITH, I KNEW HIS INTENTIONS WERE RIGHT. INTENTIONS WERE RIGHT. ONCE THE NAMES CAME UP, OF ONCE THE NAMES CAME UP, OF COURSE MY NAME IS WILLIAM ROBERT