Jan
12
Breaking Through Creative Block – Lesson 3


– Now that we’ve defined creativity, we know what makes up a creative idea, and we know that we’re all capable of generating great, great creative ideas. We’ve looked at the science
behind how the brain works. Now, we’re gonna talk a little bit about very quickly about strategies and tactics. And how we can apply this professionally, as well as to our personal lives. The difference between
strategy and tactics is that you think strategically
and you act tactically. Strategy without tactics is
the slowest route to victory. Tactics without strategy
is the noise before defeat. Tactics and strategies are
not at odds with each other, they work interchangeably with each other. So, when we’re thinking about strategy. We think about strategy is
the long-term overriding goal that we’re trying to achieve. And then the tactics are
the little things that we do to achieve that goal. So, it’s taking that big
grandiose idea again, breaking it down into logical,
small bite-size pieces that we can attack. And then as we go through,
we start to do these tactics, we’re getting closer and
closer to the strategy. So, it’s the same thing when we’re thinking
about solving a problem. What we’re doing is we’ve got
this great idea that comes up and how do we make sure that
we can implement this idea, is we break it up into small,
little chunks of information, and then we can take those
little bits of information and we can put them into
the things called tactics, and then we know what we need to do to accomplish this tactic
was gonna get is closer to achieving that end result. So, when we’re thinking about strategies, really force yourself
and try to be as detailed as you possibly can. An example of this, a very
quick example of this, is what do you wanna do this year? I wanna grow my business. So, I want to grow my business. Great, now, that’s so vast, and when we say that, even
if you say that to yourself, or even if you say I’m going to let’s apply it to ourselves personally, I’m gonna get in shape. Now, our brain just kinda stops. ‘Cause it needs more information. So, it needs something to
be a little more detailed. So if we think about our business and we go, I’m going
to start to incorporate online training courses that I can offer to solve my clients’ problems when it comes to selecting a photographer. Boom. Now, I can see that. Okay, so how am I going
to start to achieve this. If we think about ourselves physically and we go, I’m going to
come up with a program that’s gonna get me to the
gym three times a week. Boom. What is that program gonna consist of now? Now, you can go in, you can
attack each one of those. What am I gonna do on, let’s
say, Monday, Wednesday, Friday? What am I gonna do on Monday? What am I gonna do on Wednesday? What am I gonna do on Friday? And those are the types of things, if I don’t know the answer to ’em, I can take it to somebody who’s trained and somebody who’s a professional in it to be able to help me out. So, whenever we’re doing anything, just try to think strategically
and act tactfully. So, don’t let those big, big
ideas really freak us out. See if we can break those ideas and get as defined as
possible with our strategy to come up with those ideas to be able to achieve the
goal that we have at hand.