Sep
13
Apple’s new iPhone is competing on price for the first time ever


CHOOSE APPLE STOCK IN THE FUTURE, WHAT WAS MISSING? JEREMY OWENS IS A TECHNOLOGY EDITOR, FAST BREAKING NEWS IN THE ANALYSIS. YOUR TOP FEATURE, SURPRISE ATTACK BY APPLE, I NEED TO KNOW WHAT YOU THOUGHT WAS A BIG WINNER.>>THE PRICE, I THINK APPLE IS COMPETING ON PRICE WHICH IS NOT SOMETHING APPLE HAS DONE BEFORE. THE 499 PRICE ON THE STREAMING ALONG WITH THREE FOUR-YEAR, THEY DROPPED INTO PLACE FOR THE LOWEST-PRICED NEW iPHONE FROM 749-2699. THEY KEPT THE SERIES III AROUND WHILE INTRODUCING THE SERIES FIVE. IT IS RIGHT THERE WITH THE FITBIT PRICE POINT. SO I THINK APPLE IS DROPPING THE PRICES AND WHEN YOU’RE TALKING ABOUT CHRISTMAS, PEOPLE WILL LOOK AT THE PRICE TAGS MORE THAN ANYTHING IN DROPPING THOSE PRICES, THEY HAVE LOWER PRICES ON iPHONE AND TRADING, IT’S A BIG DEAL IN TERMS OF VOLUME, IT’S A QUESTION OF THE MARGIN, HOW MUCH MONEY DO YOU WANT TO TAKE HOME ON YOUR DEVICES AND WILL THAT CHANGE? LIZ: LET’S TACKLE THE DEVICE FIRST, AS A SERVICES THEY DEEMED THE STREAMING STOCKS AS COMPETITORS. IF I COULD START WITH APPLE WATCH, OR THOUGHT THE SERIES FIVE TESTIMONIALS WERE ABSOLUTELY FASCINATING, THEY HAD A PREGNANT WOMAN WHO NOTICED THAT HER HEART RATE WAS BIKING ALL THEY HAD A DEATH FATHER THE SAID THAT APPLE WATCH LET HIM KNOW WHEN HIS SON HAS WOKEN UP AND I FOUND THAT REALLY FASCINATING AND I’M WONDERING IF THAT WAS ENOUGH TO SAY YOU WANT TO UPGRADE BECAUSE IT HAS ALWAYS ON FUTURE AND THEY REVEALED THE LETTERS HAD $399 TO START, THAT’S A DECENT PRICE POINT.>>IT IS, ESPECIALLY FOR WHAT IT OFFERS. AND YOU’RE TALKING EXACTLY WHAT APPLE WANTS TO GET ACROSS. ESPECIALLY FOR OLDER CONSUMERS, THIS CAN MONITOR YOUR VITALS, THIS WILL BE BIG, THE TYPES OF DEVICES ARE USUALLY ADOPTED BY A YOUNGER GENERATION. THEY’RE TRYING TO GET A WIDE RANGE OF USERS FOR APPLE WATCH AND THE HEALTH IS A HUGE SELLING POINT. THAT COMMERCIAL YOU ARE TALKING ABOUT, THE TESTIMONIAL FROM THE DIFFERENT USERS USE THE HEALTH FUNCTIONS ON THE DEVICE AND FOUND IT SO USEFUL, NOT WHAT THE SAW THIS HOLIDAY SEASON.>>YOU KNOW WHAT IS TRENDING ASIDE FROM THE APPLE THAT, FROG OR, I LOVE HOW TIM COOK SAYS WE GIVE PEOPLE WONDERFUL TOOLS TO DO WONDERFUL THINGS. PLAY MORE VIDEO GAMES. THEY TALKED ABOUT THE VIDEO GAMES AND BROUGHT BACK FROG OR WHICH IS AN OLD FAVORITE. THAT IS TRENDING. DOES THAT MOVE THE NEEDLE? I SAW ELECTRONIC ARTS WAS NOT LOWER, IT SEEMS TO BE DOING OKAY LET ME CHECK 10 CENTS. THAT ONE IS MOVING LOWER BY THREE QUARTERS OF A PERCENT. YOU’RE TALKING ABOUT LARGER GAME COMPANIES THAT ARE GOING FOR IN-DEPTH GAMES. THIS SUBSCRIPTION IS FOR SMALL MOBILE GAMES LIKE FROG HER. THEY BROUGHT MARIO IN NINTENDO. BUT IT’S SOMETHING THAT YOU WILL CONNECT THAT IT PLAYED FROGGER LIKE ME. YOU’LL GET THOSE PEOPLE TO PAY ATTENTION MORE. USUALLY THEY BRING ON GAME DEVELOPERS DISRUPTIVE THINGS. THIS TIME THEY BROUGHT OUT THE BIG GUNS WITH CAPCOM AND FROGGER AND TRYING TO BRING THE BIG NAMES TO SHOW ARCADE STREAMING VIDEOGAME SERVICE FOR 499 A MONTH WILL HAVE THINGS THAT PEOPLE RECOGNIZE. IT WILL BE RANDOM MOBILE GAMES, IT’LL BE STUFF THAT PEOPLE KNOW. LIZ: BOOKTV, BOOKTV PLUS, WHAT THEY DID WAS VERY INTERESTING, THEY CAME OUT WITH $4.99 WHICH HE TALKED ABOUT WHICH IS VERY ATTRACTIVE AND YOU GET YOUR FREE IF YOU BUY A NEW iPHONE, A NEW IPAD, A NEW.>>, IT’S ALMOST LIKE SOMEBODY WAS REALLY THINKING AND THEY. THIS FOR A POTENTIAL, THE ONLY HAVE A TRADING OPPORTUNITY WHERE YOU CAN GET SOMEBODY BACK ON OLD MODELS WHICH IS CLASSIC. TELL ME WHAT DO YOU THINK THIS REALLY DOES FOR APPLE TV. DOESN’T BOLTON TO HIGHER STRATA?>>I DON’T THINK SO. ONLY THE CONTENT CAN DO THAT. THEY DON’T HAVE A LIBRARY. LIKE NETFLIX, LIKE DISNEY, DISNEY IS ONLY $6.99 A MONTH, COMES WITH ALL THE MOVIES, ALL THE STAR WARS MOVIES, THEY HAVE A LOT OF CONTENT AND A LOT OF INTELLECTUAL PROPERTY THAT PEOPLE UNDERSTAND AND KNOW. IT’S GOING TO BE HARD TO GO UP AGAINST THAT EXCEPT COMING IN LOWER ON THE PRICE. IF YOU GIVE IT TO ME FOUR-YEAR FREE, THEY FORGET YOU GIVE THEM A CREDIT CARD AND THEY START CHARGING FOR THOSE YEAR FROM NOW THEY HAVE THE CONTENT OR SECOND SEASON OF THE MORNING SHOW OR THE SHOW THEY SHOWED A TRAILER FOR. IT MAKES YOU WANT TO STICK AROUND, SMART WAY TO GET PEOPLE IN. AOL, ALWAYS GIVE YOU THE MONTH FREE AND THEN CHARGED YOU AT THE END.